Blog #2

When reading Culture Jam one thing that caught my attention is Kalle Lasn’s use of fear mongering. While he tries to convey the message that corporations are evil and that advertisers manipulate us from an early age, Lasn himself uses these same tactics on us. He compares our sense of security regarding the brands we wear to “The way prostitutes derive a sense of security from their pimps”(76). While I don’t have any knowledge of a prostitute’s relationship with their pimp, I do know that the use fear is becoming a main way of getting someone's attention. Everyday the news starts of with the same stories: murders, robberies, and recently violent protests. Even in watching Second Skin, I feel that the typical viewer sees these gamers and thinks “I play video games but I don’t want to play for 12-18 hours daily because that would make me a loser”. No I’m not a gamer, but whose to say that their video game playing is out of the ordinary, all their doing is taking an activity that is widely popular and "consuming" it in massive quantities. In our society the use of fear, for some reason, is becoming the primary way of getting a person to actually listen to what we have to say.